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Selecting a reachable niche

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Selecting a reachable niche

In order to stand out in the crowd, to be a big fish in a small pond, you must first find a small enough market to reach.  Picking a reachable niche may be the most important thing you can do when you begin your blog.

Some tips to find ‘your niche’:

1. Think about your own experiences first. What groups are you most familiar with, if you did a search for a topic on meetup.com, what would it be?  What is something nobody knows about you?  What is something you’ve always been drawn to?  Those things we did when we were 10 years old till about 25 years old likely point to some of our true passions in life.  What do you like to do when you aren’t getting paid to do it?  If you won the lottery tomorrow, what would you likely spend your time doing?

2. Visit the bookstore. Browse the sections and spend time in the magazine isle. You see some things that will trigger an idea that you can evolve into your own niche.

3. Brainstorm yourself, and with others. It’s a magical process when others give their perspectives.  Be open to others suggestions, as they are indeed a microcosm of your the audience you will be exposed to.

4. Take a close look at advertisements.  Grab some free publications, magazines, and newspapers.  Take a look at who others are marketing to.  There’s a high likelihood that if someone is marketing to a specific audience, then there is already demand.

5. Test the niche for a few weeks.  A well defined niche can be described in one sentence. Having your niche described well will not only help you keep your content focused and relevant, but also rank you high in Google.

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